Create Your Personal BHAG Examples

A Big Hairy Audacious Goal (BHAG) is an inspiring, long-term goal that takes your company to the next level. To accomplish these multi-year plans, you have to believe they’re possible in the first place. By setting these massive goals, you’re pushing the boundaries of what your company does and challenging your team to make massive forward progress.

  1. One of the biggest differences between BHAGs and traditional goals is the mere scope of the goal.
  2. The goal isn't meant to be easily attained, as are most goals.
  3. When Nike was first founded in the year of 1964, the company was trying to make a dent in the sportswear industry.
  4. They have been working up the collar so as to achieve their goals.
  5. Another exercise I have seen used is to write your obituary to include all of your accomplishments and the things you are proud of in your life.
  6. To accomplish these multi-year plans, you have to believe they’re possible in the first place.

We all know that goals are vital for everyone, but is it possible to create a BHAG on an entrepreneurial level? The driving element of a BHAG is willingness to completely change your mindset and commit to doing something differently from the way you have been doing it. BHAGs are bigger, bolder and more powerful than regular long- and short-term goals. They typically take a 10- to 30-year commitment, but they are exciting, tangible and something everyone just “gets” without any further explanation.

BHAG Goals That Move Your Company Forward

Let’s look at Dave Ramsey and Ramsey Solutions as an example of a company with a BHAG to radically transform so many lives that the toxic culture is disrupted. But when the company started in 1992, it was just Dave—creating a program to teach people how to handle their money from a card table in his living room. Key performance indicators (KPIs) are quantitative metrics of how your team or organization is progressing towards important business objectives. Aim to set KPIs on a quarterly or yearly basis to track whether or not you’re on track to achieve your strategic goals.

It facilitates collaboration and learning as everyone aims to overcome that opposition. She devours nonfiction, especially in the areas of history, theology, science, and philosophy. A switch to bhag examples audio books has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books—and a classic murder mystery now and then.

Traditional goals are ones that, with a bit of effort, you and everyone else know you can achieve. Inspire your company to achieve greatness with this BHAG worksheet. Learn the three key steps to establish, revise, or launch your BHAG - Big Hairy Audacious Goal. No, these are the big, hairy, audacious, goals (BHAGs). That’s usually not the case, in fact, I can’t think of a single example of anyone who asked and was flat out told “no”. I’m not talking about reading a book, taking a course, doing some networking, or fine-tuning some aspect of your current skillset.

The history of BHAG

That brings me to the concept of developing a personal BHAG. We all know that if we do not establish goals and priorities for our personal lives, life just has a way of happening and bringing us along with it. ” I know many people that set annual priorities for themselves and their families. Some even look a few years out, but not many take a long-term approach with a vision of a clear finish line.

Understanding BHAGs

Shortform has the world's best summaries of books you should be reading. “When Paul Allen and I started Microsoft over 30 years ago, we had big dreams about software.We had dreams about the impact it could have. We talked about a computer on every desk and in every home." A BHAG should be built into the organization and should be exciting enough to maintain momentum, transcending any disruptions such as a change in leadership. To double its business with half the impact through sustainable innovation.

By pursuing them, organizations can spur creativity and challenge their teams to develop new ideas and solutions. Writing a mission statement is one of the most important things you can do for your company. It answers what your company does and why you do it, and it also clarifies your company’s personality and core values. So, before you charge ahead with a big, hairy, audacious goal, be sure you and your team members are clear on your mission statement.

You may have heard the phrase “to live a life by design not chance,” or something similar to this. This is what a personal BHAG can help you do and stimulate progress towards the clearly defined goal. It should be a precise goal that’s easy to understand, not a meaningless statement that needs explanation. You’re in business to do something useful and important. And that can only happen if you constantly push for change, improvement and innovation.

It can take a long time (weeks, months, even years) to identify a goal that is important enough to you to qualify it as a BHAG. You need a complete framework that encapsulates your strategy in a way that everyone in the organization can understand it. As it was mentioned at the beginning, in order to scale up, you need to make sure you have a solid strategy in place so that when you set your BHAG, you have a way to achieve it. Founder and CEO of RedBalloon, Naomi Simson reasoned that to truly change gift-giving in Australia forever, RedBalloon needed to touch the lives of 10% of Australians. At the time there were 20 million Australians, so RedBalloon’s BHAG was set to “2 million experiences sold in 10 years”. “It’s been amazing to see so much of that dream become a reality and touch so many lives.

These are the type of goals that will have others looking at you like you have lost your mind. They are so unexpected and you can't be completely sure you will make it. Once you have this alignment and have narrowed your BHAG ideas down to just a few, you can test those ideas against the following questions with our BHAG template. If you are 100% sure that you will reach out to the goal you set, that can not be a BHAG. As of now, you are one big hairy audacious goal away from being the next Bill Gates, Jeff Bezos, or Elon Musk.

The BHAG is meant to pull a team together, upgrade its desire and capabilities, and push it to achieve something that wouldn't have been possible without the shared commitment. If the answers to these questions trend toward the affirmative, you may have a potential BHAG. Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism.

Rather, they pursued courses of action that inspired their people. They only chose opportunities that their team could get passionate about. You need passion to achieve your Big Hairy Audacious Goal. For example, a common-sense economic denominator for a pharmacy—or any retail company—is profit per store. This thinking would lead to a strategy of cutting stores and lowering costs per store, at the expense of customer experience.

It helps your company’s growth to reach the desired level. There are several reasons to use BHAGs, and there are BHAG types according to your purposes. It is better to list the BHAG types to understand why you should use BHAGs. You will instead be reminded of super-effective long-term company goals.

You set your sight on another company, and you claim that you will surpass them eventually. Jim Collins and Jerry I. Porras define such situations as David vs. The Goliath. The list goes on and the next step is to determine what is important to you and what you want to accomplish long term. She’s published dozens of articles and book reviews spanning a wide range of topics, including health, relationships, psychology, science, and much more. Amanda was a Fulbright Scholar and has taught in schools in the US and South Africa.

It energizes your team to the point you can’t stop thinking about it and have to go for it. And it motivates you to change your business strategies as the world around you changes and new opportunities come up. When you and your team go after a huge, outrageous goal that has a clear finish line, it puts a fire in your belly too, doesn’t it? Each success along the way, and even failure, is part of the ultimate victory.