Overcoming Objections Of The Customer That Resists Getting Broadband Services Over Copper

Even these days, a service operator’s Sales team will find that some small and medium business customers (SMBs) are convinced that getting a quality service requires getting service over fiber. If not addressed, that perception could be a barrier to selling Ethernet or Carrier Ethernet services over copper in some accounts. The good news is that this can be easily overcome, because the “push back” is merely the byproduct of having an outdated, point-in-time view based on having been barraged by years of repetitive advertising. (more…)

Having chosen the location of their operations based on cost and convenience, most small and medium business customers (SMBs) are located well outside the fiber footprint. Getting fiber to them is too expensive given the moderate demand that they represent individually, but collectively SMBs represent a huge market opportunity as they drive nearly 70% of the economy worldwide and are starting to use the network and cloud services much more intensively to level the competitive playing field. (more…)

Many operators believe that the majority of small cells will require somewhere in the neighborhood of 20 – 60 Mbps when installed, and understandably they want future scalability as well. This kind of bandwidth is easily available to the majority of outdoor small cell / micro cell locations with EFM over Copper from Actelis today. (more…)